Previously 18 months, we now have all confronted main challenges as a result of Covid-19 pandemic.

Well being and wellbeing are within the highlight like by no means earlier than. We’ve all seen the sudden can occur, which has created a brand new consciousness of the necessity for well being and safety insurance coverage merchandise[1].

The adoption of digital applied sciences, particularly in healthcare, has elevated dramatically[2]. As well as, we see the growing significance of social accountability, which makes it not acceptable for an organization to easily present good monetary efficiency. Companies in immediately’s world are anticipated to make a constructive contribution to society as an entire. This additionally radically modifications the wants of consultants and their clients.


At Vitality, our main goal – making individuals more healthy and enhancing and defending their lives – is on the middle of every thing we do as a company. And it is extra topical than ever.

We provide this by way of Shared Worth Insurance coverage, which is predicated on the straightforward realization that by offering incentives to guide more healthy lives we are able to present financial and well being advantages which might be good for our members in addition to intermediaries, for us as an organization and for society are.

The actual power of this mannequin lies within the distinctive integration of the Vitality program with world class merchandise in every of our enterprise areas to advertise and promote wholesome conduct. A more healthy inhabitants is just not solely good for the member and us as insurers, because it reduces the probability of a loss, it additionally reduces the burden on the NHS and helps improve productiveness[3].

Prevention has all the time been the premise of our well being and safety gives. Present well being methods prioritize treating illnesses as they come up. Solely 5% of well being spending within the UK goes to prevention, though 40% of the full burden of illness is because of poor way of life[4].

Habits change

That is why we’re leveraging the world’s largest insurance coverage conduct change program to encourage our members to grasp their well being, get more healthy, and be rewarded for it.

Our information reveals that our extremely engaged members profit from a 1.5 12 months enchancment in life expectancy, whereas extremely lively members scale back their threat of hospitalization by as much as 50%.[5]. In the meantime, latest analysis from the Vitality Analysis Institute means that even reasonable modifications in bodily exercise and weight loss program can have a cloth impression on an individual’s well being span – the variety of years they will anticipate in good well being.

Not solely will we incentivize higher dwelling – like extra bodily exercise, higher vitamin, and annual well being checkups – by way of a spread of rewards and companions, however we additionally add worth to our medical insurance merchandise by way of options like ABC Renewal Pricing. Which means members can mitigate any renewal will increase they expertise through the renewal part by taking part within the Vitality program.

Share worth

To construct on that, it was extraordinarily thrilling to announce a lot of enhancements to our shared worth medical insurance providing earlier this 12 months that mix improved counseling outcomes and extra environment friendly therapy pathways in methods which might be much more helpful to our members can in addition to financial savings within the type of cashback.

By harnessing the ability of know-how as a part of our member-centric strategy with prevention embedded on the core, we actually imagine we’re remodeling the well being expertise for everybody concerned. The world is altering quickly and medical insurance is evolving with it. However the journey is just simply starting.

Be taught extra about how Vitality is remodeling medical insurance with its member-centric strategy from this interactive brochure.

Neville Koopowitz is the CEO of Vitality

This text was funded by Vitality

[1] Greater than a 3rd of respondents mentioned the pandemic made them extra conscious of the necessity for all times insurance coverage – and 18% mentioned making more healthy weight loss program decisions a precedence, Vitality Analysis, October 2020

[2] Vitality GP video consultants doubled within the first 4 months of 2021 from the identical interval in 2020, Vitality information

[3] It’s estimated that the UK loses round £ 92 billion yearly to illness absenteeism and presenterism. Round 40% of this productiveness loss – the equal of £ 39 billion a 12 months – is because of worker way of life conduct and poor psychological wellbeing, UK’s Healthiest Office in 2019, Vitality and RAND Europe

[4] Maximizing High quality of Life: An Introduction to Well being and Lifespan – Vitality Analysis Institute

[5] Vitality buyer information 2019-20


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